{"id":2056,"date":"2025-09-17T07:22:12","date_gmt":"2025-09-17T05:22:12","guid":{"rendered":"https:\/\/bod.ujep.cz\/?p=2056"},"modified":"2026-01-26T10:55:18","modified_gmt":"2026-01-26T09:55:18","slug":"katerina-javurkova-graficky-design","status":"publish","type":"post","link":"https:\/\/bod.ujep.cz\/?p=2056","title":{"rendered":"Kate\u0159ina Jav\u016frkov\u00e1: Grafick\u00fd design"},"content":{"rendered":"\n
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Grafick\u00fd design je dnes neodd\u011blitelnou sou\u010d\u00e1st\u00ed vizu\u00e1ln\u00ed kultury a ka\u017edodenn\u00ed komunikace. Potk\u00e1v\u00e1me se s n\u00edm ve ve\u0159ejn\u00e9m prostoru, na obrazovk\u00e1ch i v instituc\u00edch, \u010dasto ani\u017e bychom si uv\u011bdomovali, jak z\u00e1sadn\u011b ovliv\u0148uje na\u0161e vn\u00edm\u00e1n\u00ed obsahu a d\u016fv\u011bryhodnost zdroje. Nen\u00ed to jen \u201ehezk\u00fd obal\u201c, ale strategick\u00fd n\u00e1stroj, kter\u00fd formuje identitu projekt\u016f, instituc\u00ed a zna\u010dek, pom\u00e1h\u00e1 sd\u011blovat hodnoty a budovat vztah s publikem.<\/strong><\/p>\n\n\n\n

Workshop nab\u00edz\u00ed prakticky zam\u011b\u0159en\u00fd vhled do sv\u011bta vizu\u00e1ln\u00ed komunikace pro v\u0161echny, kte\u0159\u00ed s grafick\u00fdm designem pracuj\u00ed, ale nejsou profesion\u00e1ln\u00edmi design\u00e9ry. Zam\u011b\u0159uje se na pochopen\u00ed role grafick\u00e9ho designu jako n\u00e1stroje sd\u011blen\u00ed, orientace a budov\u00e1n\u00ed identity, nikoli pouze na jeho vizu\u00e1ln\u00ed str\u00e1nku.<\/p>\n\n\n\n

\u00da\u010dastn\u00edci se sezn\u00e1m\u00ed se z\u00e1kladn\u00edmi principy grafick\u00e9ho designu, designov\u00fdm procesem a rolemi jednotliv\u00fdch akt\u00e9r\u016f p\u0159i vzniku vizu\u00e1ln\u00edch v\u00fdstup\u016f. Workshop se v\u011bnuje tak\u00e9 spolupr\u00e1ci s profesion\u00e1ln\u00edmi grafiky, formulaci zad\u00e1n\u00ed, p\u0159\u00edprav\u011b podklad\u016f a pl\u00e1nov\u00e1n\u00ed grafick\u00fdch projekt\u016f z hlediska \u010dasu, rozpo\u010dtu a produk\u010dn\u00edch mo\u017enost\u00ed. D\u016fraz je kladen na praktick\u00e9 dovednosti, kritick\u00e9 hodnocen\u00ed vizu\u00e1ln\u00edch \u0159e\u0161en\u00ed a vyu\u017eit\u00ed designu jako strategick\u00e9ho n\u00e1stroje vizu\u00e1ln\u00ed komunikace v kulturn\u00ed, institucion\u00e1ln\u00ed i ve\u0159ejn\u00e9 praxi.<\/p>\n\n\n\n

Kurz kombinuje teoretick\u00e9 bloky s praktick\u00fdmi cvi\u010den\u00edmi, uk\u00e1zkami z re\u00e1ln\u00e9 praxe i prostorami pro diskuzi. Jeho smyslem nen\u00ed nau\u010dit \u00fa\u010dastn\u00edky tvo\u0159it grafiku, ale porozum\u011bt j\u00ed \u2013 a d\u00edky tomu ji v\u011bdom\u011b a s v\u011bt\u0161\u00ed jistotou vyu\u017e\u00edvat jako prost\u0159edek k rozvoji projekt\u016f, instituc\u00ed a jejich vizu\u00e1ln\u00ed identity.<\/p>\n\n\n\n

Kate\u0159ina Jav\u016frkov\u00e1<\/strong> je grafick\u00e1 design\u00e9rka specializuj\u00edc\u00ed se na vizu\u00e1ln\u00ed identity, knihy, obalov\u00fd a produktov\u00fd design. Vystudovala Vizu\u00e1ln\u00ed design na Fakult\u011b um\u011bn\u00ed a designu Univerzity Jana Evangelisty Purkyn\u011b v \u00dast\u00ed nad Labem, kde v sou\u010dasnosti pokra\u010duje v doktorsk\u00e9m studiu zam\u011b\u0159en\u00e9m na motion design. Je autorkou zna\u010dky Panoply.cz<\/a> a spoluzakladatelkou studia Acadservis.cz<\/a>. P\u016fsob\u00ed v tiskov\u00e9 d\u00edln\u011b FUD UJEP, kde se v\u011bnuje p\u0159edev\u0161\u00edm kniha\u0159stv\u00ed a technologii risograph printu. Sv\u00e9 projekty p\u0159edstavila nap\u0159\u00edklad na Designbloku, Czech Design Weeku, v Galerii 2 DU\u00daL v \u00dast\u00ed nad Labem a na dal\u0161\u00edch m\u00edstech v \u010cesku i zahrani\u010d\u00ed. Za projekt Panoply.cz<\/a> z\u00edskala n\u011bkolik ocen\u011bn\u00ed. Na fakult\u011b rovn\u011b\u017e vyu\u010duje motion design v r\u00e1mci p\u0159edm\u011btu Oborov\u00fd software.<\/p>\n<\/div>\n\n\n\n

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foto Ji\u0159\u00ed Dvo\u0159\u00e1k a archiv Kate\u0159iny Jav\u016frkov\u00e9<\/p>\n\n\n\n

Odkaz na BOD.FUD: Kurzy kreativn\u00ed praxe<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Grafick\u00fd design je dnes neodd\u011blitelnou sou\u010d\u00e1st\u00ed vizu\u00e1ln\u00ed kultury a ka\u017edodenn\u00ed komunikace. Potk\u00e1v\u00e1me se s n\u00edm ve ve\u0159ejn\u00e9m prostoru, na obrazovk\u00e1ch i v instituc\u00edch, \u010dasto ani\u017e bychom si uv\u011bdomovali, jak z\u00e1sadn\u011b ovliv\u0148uje na\u0161e vn\u00edm\u00e1n\u00ed obsahu a d\u016fv\u011bryhodnost zdroje. Nen\u00ed to jen \u201ehezk\u00fd obal\u201c, ale strategick\u00fd n\u00e1stroj, kter\u00fd formuje identitu projekt\u016f, instituc\u00ed a zna\u010dek, pom\u00e1h\u00e1 sd\u011blovat hodnoty […]<\/p>\n","protected":false},"author":3,"featured_media":2062,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[24],"tags":[25],"class_list":["post-2056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kurzy","tag-kurzy"],"_links":{"self":[{"href":"https:\/\/bod.ujep.cz\/index.php?rest_route=\/wp\/v2\/posts\/2056","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bod.ujep.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bod.ujep.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bod.ujep.cz\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/bod.ujep.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2056"}],"version-history":[{"count":4,"href":"https:\/\/bod.ujep.cz\/index.php?rest_route=\/wp\/v2\/posts\/2056\/revisions"}],"predecessor-version":[{"id":2457,"href":"https:\/\/bod.ujep.cz\/index.php?rest_route=\/wp\/v2\/posts\/2056\/revisions\/2457"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bod.ujep.cz\/index.php?rest_route=\/wp\/v2\/media\/2062"}],"wp:attachment":[{"href":"https:\/\/bod.ujep.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2056"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bod.ujep.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2056"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bod.ujep.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2056"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}